Practical Assessment Thursday 19th October 2017
- We have based our assessment around recreating BBC Live Lounge's advertisement, redirecting it to an older target audience (specifically men and women who were born in or around the 80s who would be currently middle aged). Our advertisement would be directed at people in class category C1 and above as these people will have enough money to afford a car or phone on which they will listen to our product on; either on their way to work or just relaxing indoors.
- We have incorporated icons of whom we all associate with the glory of the 80s such as Duran Duran and David Bowie. Making sure not to prevent the feeling of being excluded from the fun of the Live Lounge, our advertisement proves it can be enjoyed by all genders, races and religions.
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