Lesson 5 - Representation v Audience
Learning Objectives:
K: The concept of representation and stereotype in the media.
U: How and why media texts encourage or challenge representations and stereotypes.
BAT: Discuss the influence of representation, both negative and positive.
CO: Use media terminology throughout your verbal and written communication.
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KEY POINT 1 - COPY AND PASTE THIS IN YOUR BLOG POST.
STEREOTYPES is the portrayal of people or places through using/adapting obvious/universally accepted characteristics.
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K: The concept of representation and stereotype in the media.
U: How and why media texts encourage or challenge representations and stereotypes.
BAT: Discuss the influence of representation, both negative and positive.
CO: Use media terminology throughout your verbal and written communication.
--------------------------
KEY POINT 1 - COPY AND PASTE THIS IN YOUR BLOG POST.
For many of us, the media are the key source of our understanding of the world.
For example, what is it like to live in Australia? If you have not been there, how do you know this?
Many people believe that the media are a powerful means of shaping our attitudes and beliefs – what does this mean??
REPRESENTATION is the process the media presents the "real" world to us. STEREOTYPES is the portrayal of people or places through using/adapting obvious/universally accepted characteristics.
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