Newspaper Revision

Broadsheets (Quality Tabloids) - The Guardian, The Times, The Daily Telegraph, The Independant, The Financial Times.
Higher ratio of text to photography
Narrative content split
More hard news
Formal address
Elaborated language code
Objective epistemologies  (facts and figures)
Less variations in typography than tabloid
Balanced non biased reporting
2018 return of the Capital T

Tabloids - The Sun, Daily Mirror, Daily Star.

Mid Market Tabloids - Daily Mail, Daily Express.
Typography - Dramatic Headlines in large, bold, uppercase font.
Traditional British News Values
Headlines can explore Moral Panics - NHS/Knife Crime
Higher ratio of text to photography that tabloid
Direct, Informal address
Use of pronouns 'we' and 'you' - shared beliefs and values
Subjective Epistemologies - emotive representation
Cross of broadsheet and tabloid - hard (politics,Science,Health) and soft news (celeb gossip,sport,Fashion).

Local Newspapers e.g. South London Press

Freesheets e.g. The Metro

Sunday Newspapers - The Observer (The Guardian), Sunday Times, Mail on Sunday, Sunday Telegraph, The Sun On Sunday, Sunday Mirror.

The Guardian (£2.00)

Media Language and Representation
Familiar masthead and lower case font blue and white palette - brand identity
Price Anchors Broadsheet genre and ABC1 Audience
Entertainment stories in masthead target culturally aware readers
Directs traffic to online platform - institutional synergy
Juxtaposition and binary opposition (Strauss) e.g. next to diversity story will be article critical of male dominated freemasonry
News values
High ratio of text to photography - broadsheet conventions
Objectivity - Investigative journalism
Binary oppositions Individual v Institution
Foregrounds 'open journalism', Citizen journalism and need for reform (interactive comments)

Declining newspaper circulation:
Digitisation means proliferation of news platforms
Newspapers and print are seen by digital natives as 'old media'
Social media, 24hr news offers immediacy, challenging relevance of newspapers
App platforms offer ease of access and online news can exploit convergence

Daily Mail

Female/Male gender split
Stereotype is middle aged middle class middle of England, Traditionally British - Right Wing political ideologies.
35+ with significant 55+ print readership (average 58) younger online
Supporters of Brexit and British institution of the royal family
Established British Publication (1896) ofter refer to tradition
Loyal supporters of conservative party
Outspoken right wing political ideologies binary opposite to the Daily Mirror
Sister paper The Mail On Sunday (1982)
Tradition dictates ownership
Daily Mail and general trust is a wealthy British Multinational organisation
1.25M+ Circulation, 2nd highest to the Sun
New Editor Geordie Grief 'Softening'
Positioning the audience using Stuart Hall
Daily Mail readers share cultural or situated Capital.
They are often positioned into a preferred reading by reference to tradition or History.
Frequent usage of words 'we' or 'us' encode a mythical shared identity
Direct mode of address anchors the representations

Albert Bandura

Theory suggesting audiences are victim to passive consumption
The Daily Mail through use of language, Juxtaposition, Typography and inage choices or reinforces right wing beliefs and values
Key to theory is that it affects behaviour e.g. headline encouraging racism

Gerbner

The Daily Mail reflects news values that are continually reinforced as 'common sense' A hegemonic assumption
Gerbner argues that repeated similar headlines, repeated positive representations or the Royal Family for example, establishes a 'world view' that is hard to challenge.
Cultivates a right wing ideology and reinforces traditional values


Online News v Offline 
Expanded content - more feature based reporting and opinion
Complex issues simplified through visual representations - Broadening Audience
Convergent links, even intertextuality
Interactivity plus links to social networking
Increased Brand Identity

The Daily Mail Online Brand Identity
Same serif font 'Mail'
News values - support British tradition/institution
More soft news
Targets a younger female demographic - Kim Kardashian Story
Saturated primary colour palette - more like gossip mag
Femail section:
Stereotypically pink/red
significant advertising content reflecting stereotypically gendered consumerist ideology
Brands reinforcing this stereotype
Meghan Russell (Fashion)
Editorial content reflecting stereotypical female interests - Home Makeovers and Babies
Summary:
Reflects decline in print media circulation Target younger females
Convergent links to Audio Visual media including Daily Mail TV - Synergy with syndicated american daily news broadcast
Over 100M unique visitors per month
Successful brand extension
Increased competition with - Broadcaster news websites, stand alone news platforms, international news platforms, news aggregation services and crucially social networking.

Ownership Models 
Consolidated - Trinity Mirror, News UK, Daily Mail General Trust.
Privately owned - Press holdings, The Independent.
Trust Ownership - Guardian Media Group owned by The Scott Trust

Regulation
Leveson said "Politicians and Press have become too close"
The Police are too close to News International
Press behaviour is sometimes outrageous
Must be a new Independent regulator with statutory underpinning - fines and possible jail for editors.
Deal with complaints that have breached the editors code of practise. Some 'new sanctions'
Decisions - Committee of 12. 7 Independent, 5 Representing newspaper.
Hacked off - Campaign for exposing press regulation failures. Believe widespread corruption. Most complaints regarding accuracy.
Daily Mail regulation:
Has disproportionate impact on the news stands but also dictating a broadcast media agenda - BBC radio 4 .
Impress is a pro-leveson alternative regulator but no national newspapers are signed up.