Radio - Paper 2 Evolving media
BBC Radio 1 Breakfast Show 2017
Nick Grimshaw (started 2012) and they changed the show and caused audience slump.
Swapped with Greg James well established DJ(August 2018)
Show was first running in 1967
Show was first running in 1967
Framework areas:
Media industries
BBC Produced at Broadcasting House in London
Media Audiences
How are they targeting audiences in terms of advertising and convergence? - Podcasts
friendly formal mode of address
Proliferation of digital radio
Less brand loyalty
Radio and Newspapers seen as least dynamic/interactive media for youth audiences
Internet radio and digital platforms provide more diversity and choice
YouTube now a major provider
Decline in culture of personality jocks
Down to 9 million listeners per week/ youtube views rising to 16 million per week
Can be accessed through radio one on FM, DAB, Freeview, Freesat, Virgin, Sky or Online via BBC radio player ( can be hear or live streamed for 30 days).
Can be accessed through radio one on FM, DAB, Freeview, Freesat, Virgin, Sky or Online via BBC radio player ( can be hear or live streamed for 30 days).
Economic Context
Funding
How BBC respond to the public
How BBC respond to the public
Cultural Context
The impact of streaming
The popular music being downgraded compared to high arts
The popular music being downgraded compared to high arts
Political Context
conflict between the remit and the need for popular content
The BBC's role as an institution in Britain
BBC being biased
influence and role of government in public service broadcasting.
Ownership and Funding
Funded by the Television License fee
2016/17 budget was £34.7M
For the benefit of the public funded by the public.
Public service remit by the royal charter saying their aim is to Inform, Educate and Entertain.
Should nurture UK Talent.
Impartial and independent news should be at the heart of daytime radio.
Should offer regular social action campaigns.
covering topics to teens and young adults.
Reflecting the UKs nations, regions and communities e.g. interactive forums.
Bringing the UK to the world and the world to the UK offering the best global talent and coverage of international events.
Emerging communications
Presenters often tweet to get in touch with listeners.
Key agent of change in radio in online age is media convergence.
Also have Tumblr and Vevo
Maintaining audiences: Their Audience is declining. 5.29M listeners per week opposed to 5.7M beforehand.
Categorisation: Radio Joint audiences Research (RAJAR) measures radio audiences.
Aims to reflect a diverse young audience.
Reaching Audiences: 15-24 year olds listen to just over 14 hours of radio a week, seven hours less than average adult.
Audience went down after Nick Grimshaw started despite his purpose being to boost it.
Radio 1s controller Ben Cooper said the show should not be based on RAJAR, must take into account digital innovations.
Provides on demand service covered under license fee, special events are broadcasted e.g. Wimbledon, Video available on their website, content can be streamed or downloaded.
Loss in figures was due to change in audience as Ben Cooper wanted Nick Grimshaw to aim the show at a younger audience, the loss was the over 30s.
Audience interaction:
Audience often on phone choosing tracks for segments of the show.
Collective presentation style and mode of address makes audience feel like they're with a group of their own friends.
Station should make an effort to reach out to external content which is deemed of public value interest to its audience.
Youtube channel is used as a means of displaying the best bits of the show.
Twitter should be used to promote issues of Education, finance, personal, social and health.
All Facebook posts indicate how to listen to Radio 1.
Has a channel on BBC iPlayer to showcase its best parts and to reach more of an audience.
Short musical phrase or sound used to punctuate the programme is called a sting.
conflict between the remit and the need for popular content
The BBC's role as an institution in Britain
BBC being biased
influence and role of government in public service broadcasting.
Ownership and Funding
Funded by the Television License fee
2016/17 budget was £34.7M
For the benefit of the public funded by the public.
Public service remit by the royal charter saying their aim is to Inform, Educate and Entertain.
Should nurture UK Talent.
Impartial and independent news should be at the heart of daytime radio.
Should offer regular social action campaigns.
covering topics to teens and young adults.
Reflecting the UKs nations, regions and communities e.g. interactive forums.
Bringing the UK to the world and the world to the UK offering the best global talent and coverage of international events.
Emerging communications
Presenters often tweet to get in touch with listeners.
Key agent of change in radio in online age is media convergence.
Also have Tumblr and Vevo
Maintaining audiences: Their Audience is declining. 5.29M listeners per week opposed to 5.7M beforehand.
Categorisation: Radio Joint audiences Research (RAJAR) measures radio audiences.
Aims to reflect a diverse young audience.
Reaching Audiences: 15-24 year olds listen to just over 14 hours of radio a week, seven hours less than average adult.
Audience went down after Nick Grimshaw started despite his purpose being to boost it.
Radio 1s controller Ben Cooper said the show should not be based on RAJAR, must take into account digital innovations.
Provides on demand service covered under license fee, special events are broadcasted e.g. Wimbledon, Video available on their website, content can be streamed or downloaded.
Loss in figures was due to change in audience as Ben Cooper wanted Nick Grimshaw to aim the show at a younger audience, the loss was the over 30s.
Audience interaction:
Audience often on phone choosing tracks for segments of the show.
Collective presentation style and mode of address makes audience feel like they're with a group of their own friends.
Station should make an effort to reach out to external content which is deemed of public value interest to its audience.
Youtube channel is used as a means of displaying the best bits of the show.
Twitter should be used to promote issues of Education, finance, personal, social and health.
All Facebook posts indicate how to listen to Radio 1.
Has a channel on BBC iPlayer to showcase its best parts and to reach more of an audience.
Short musical phrase or sound used to punctuate the programme is called a sting.
The shows decline was due to:
Proliferation of digital radio
Less brand loyalty
Radio and newspapers seen as least dynamic/interactive media for youth audiences
Internet radio and digital platforms provide more diversity and choice
YouTube is now a major provider
Decline in culture of personality jocks
Greg James's show rebranding after being swapped to the morning:
Show added a new theme tune (gap in the market) "warm and inclusive, mischievous and brooding"
Mode of address inclusiveness and diversity as potentially lacking.
Big imaging (audio signifiers). Wanted the show to have a confident but big feel reflecting the BBC as an institution (production values).
A range of music beds (behind the talking) allow for narrative continuity.
New features 'Ten Minute Take-Over' (empowering audience) and Game of Phones (exploiting intertextuality with a dominant A-V brand).
Main competition is Capital and Heart.
Mainstream entertainment based on flagship BBC shows ( since Tony Blackburn in 1967 - 24M weekly listeners).
Broadcast in comedic 'zoo formt' (wacky, Zany, Personality led|).
Nick Grimshaw/ Greg James Rhetorics of presentation important - audience identification with personality jocks.
The BBC 1946.25M licenses bought in 2018 = £3.76 Billion in revenue.
Losses can be sustained by the BBC such as the shows decline.
Decline in quality is different as it effects the brand reputation of BBC as an institution, hence the switch of hosts.
Niche programmes can be broadcast on the back of the success of more mainstream products like the breakfast show and drive time.
Increasing fragmentation through digitisation however like most media will ultimately lead to further change.
Applying audience theory:
Clay shirky - the internet and digital technology has had a profound effect on the breakfast show. Interactive elements in the Greg James show allow listeners to 'speak back' to the media.
Uses and Gratifications Theory
Escapism/Diversion - light hearted entertainment.
Personal Identity - with the DJ and guests.
Social Interaction - 'speaking back' active participation.
Surveillance - info on artists and events.
Greg James's schedule:
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License fee Research The current fee is £150.50 for a colour licence and £50.50 for a black and white licence. The licence is free if you are 75 or over, and half-price if you are registered blind. On Monday 1 April 2019 the licence fee will increase to the following: £154.50 for a colour licence. £2.06 for radio per month. |
This applies to any provider you use and any device, including a TV, desktop computer, laptop, mobile phone, tablet, games console, digital box or DVD/VHS recorder.
OFCOM became the regulator of the BBC on the 3rd of April 2017.
The BBCR1BS justifies its public service remit by providing for under representing 15-29 y/o and offering diversity
R1BS music beds are when music plays in the background.
Cultural contexts include the impact of streaming services and downgrading popular music compared to high arts.
Off air marketing is done through Instagram, youtube and their website.
PSB refers to broadcast intended for public benefit (free).
TV License makes £3.74 Billion per year.
Brand identity of the show is reinforced by: image orchestration, station indent/jingles and the presenters voice.
The interconnection of ICT, computer networks and media content is media convergence.
A theory called use and gratification suggests that people seek out specific radio to meet their specific needs. (seek entertainment, seek escapism, seek social interaction, seek to relate to presenters or looking for info)
Lord Reith is the founder of the BBC.
