Media elements creating meaning - semiotics (signs create meaning)
Charities advertise to raise awareness of the issue and to persuade new people to donate.
AIDA model - Attention, interest, desire, action.
Use of celebrity, To emulate the celebrity, Use the product to improve.
Use of faces, issues the reader could face, to be helped or to help, contact or donate.
Lucozade a mix of science passion and aspiration (purpose).
Old spice surrealist humour and pleasure , uses and gratification theory - seek entertainment, info, social interaction or escape. (Blumber & Katz)
pleasure in bright media language.
Lucozades previous slogan claimed they hydrate better than water.
Consumerism - media language of glamour, quality and aspiration.
The big issue
Language, Representations, social context, political context and cultural contexts.
Not politically oriented.
£2.50 challenges traditional methods of distribution (homeless people sell them at stations).
Published by Dennis and The Big Issue ltd (first in 1991).
Founder conservative capitalist .
Circulation 82,000 available in 9 other countries, popular in south Korea (Australia, Japan, south Africa, Taiwan).
Hybrid Genre current affairs/Entertainment, Street Magazine.
Edited by professional journalists.
Guidance and counselling offered to vendors.
Online convergent platform.
1 - What media language are they using to represent people and events?
This front cover for The Big Issue uses media language to represent Meghan Markle as Regal yet omnipotent, this is shown through the typography used to display her name; gold and rather large font almost suggests she is bigger and richer than everything else despite her charitable efforts shown in the chosen image (which also has hints of diversity found in the asian survivor they have chosen to depict). Facial expressions within the photo display a rather large amount of happiness coming from both the Duchess of Sussex and the supposed Grenfell Survivors despite her visit being a reflection on a great tragedy in their lives. Moreover, other media language can be found by the increasing amount of the colour Black on this front cover; even their logo has taken a black alternative, this may be used to represent the realism found in this magazine (sold by the homeless) and in the actual event of Grenfell itself; where thick smoke poured from windows perhaps the same shade of black displayed throughout this cover, this symbolism allows readers to grasp a tiny element of which the survivors experienced on that mournful day.
2 - How do these people and events come across?
The Grenfell survivors kitchen is represented as a place of happiness as well as opportunity due to the previously mentioned positive expressions as well as the close proximity between the Duchess and the common folk, giving the cover a rather communal feel in order to suit the christmas theme for this particular £3 edition. The event itself oddly appears as though it's the "place to be", when in actual fact most people occupying said kitchen would have been feeling rather dismayed by their situation as they have became a charity case of which requires publicity (I presume that some may have not even wanted to feature due to a pride aspect to their situation). Furthermore, by labelling their location as the 'survivors kitchen', The Big Issue depicts these people as heros perhaps suggesting that they volunteered for such devastating challenges opposed to being recklessly exposed to such trauma.
Other points to make:
Issue and event based
Diversity foreground
Strong female representation
Layout (Christmas Card)
Positioning of the star above Meghan
White - Purity
Brand Identity
Exclusive
Self Reflective - Homeless Distributors
Looks like movie poster
A hand up not a hand out
